Strategizing Your Success
Now that you know your value, how do you apply it to developing your supporter-bases? Through this session we will learn how to prioritize selecting key audience and revenue development strategies, and how to match your goals with your available resources.
Session facilitator: Mena Gainpaulsingh
Mena is a fundraising professional and consultant specializing in fundraising strategy, individual giving, capital campaigns, grant writing and event management. She has worked in the sector for more than 18 years, initially at the Medical Foundation for the Care of Victims of Torture, where she worked on a capital campaign to build a new treatment centre for torture survivors. She now heads up Purposeful Fundraising Inc, a consulting firm that specializes in fundraising program assessment, strategy development, training and mentorship.
As a fundraising consultant, Mena has worked for a broad range of organizations, including WaterAid Canada, Starlight Children's Foundation and Virgin Unite. In a voluntary capacity Mena has sat on the boards of the Institute of Fundraising, the Institute of Fundraising's National Convention 2010, the Steering Committee for Starlight Children's Foundation and served as Co-Chair of the Fundraising Committee for Ottawa Rape Crisis Centre. She currently serves on the Boards of the Rideau Valley Wildlife Sanctuary and the Association of Fundraising Professionals, Ottawa Chapter, where she is Vice President of Professional Development.